Performance Marketing Specialist Full Time

Performance Marketing Specialist Jobs in Dubai, UAE

Responsibilities:

1. Campaign & Account Management

• Oversee daily account health, optimisation, and quality control across multiple platforms (Google, Meta, TikTok, Affiliates, etc.).
• Execute and monitor bid strategies, targeting, creative testing, and budget pacing.
• Conduct in-depth brand-level campaign analysis to identify opportunities for growth and efficiency.
• Implement and maintain feed optimisations.

2. Planning & Strategy

• Collaborate with brand marketing teams on awareness and performance media plans.
• Review and approve media plans, ensuring alignment with revenue and ROAS targets.
• Develop strategies for new account launches and market expansions.
• Lead deep-dive brand performance analyses to inform strategic decision-making.

3. Collaboration & Stakeholder Management

• Lead weekly and monthly meetings with agencies and internal stakeholders.
• Work closely with brand marketing teams to align on calendars, promotions, and campaign priorities.
• Coordinate with cross-functional teams on key projects, platform updates, and marketing initiatives.

4. Reporting & Analysis

• Review and share weekly performance reports, highlighting key trends and actionable insights.
• Deep dive into campaign and brand performance to recommend opportunities for improvement or recovery
• Deliver monthly reports with comprehensive analysis of KPIs, performance drivers, and recommendations.
• Maintain and update cost trackers, target sheets, and other financial alignment tools.

5. Process Improvement

• Standardise and improve workflows for campaign execution, reporting, and optimisation.
• Ensure best practices are followed for campaign structure, naming conventions, and tracking setups.

Qualifications:

• Minimum 2 years of experience in a performance marketing role, preferably Retail.
• Proven track record of developing and implementing successful performance marketing strategies
• Strong understanding of business analytics and data-driven approach to decision making with a strong analytical mind.
• Excellent communication, collaboration, and interpersonal skills.
• Ability to manage multiple projects simultaneously and prioritize effectively.