Production of the commercial plans package of the assigned area in a commercial planning and build up.
Actively support the Expansion Interior design manager in implementing the Regional business plan and Com & In BP plan to support the optimization of sales and our long-term growth in our new to build stores.
Support the stores to ensure the uniqueness of the IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with interior design in my country.
Using range presentation solutions are relevant to the many peoples life at home in my local market and that it accurately reflects demographics, living conditions and out visitors needs and wants.
Securing that our solutions reflect a wide variety style expressions and functions to meet individual tastes and stimulate our visitors to change their home furnishings more often, using IKEA style groups and IKEA living situations.
Develop the store layout and support the stores to ensure it is used to create optimal visual impact, a good overview and supports our commercial priorities.
Working with SO Com & In colleagues, SO expansion team, Sales leaders, Fulfillment team and other SO functions to agree on our national priorities. Together developing solutions that present and communicate the IKEA product range in a way that reflects its width and depth and strengthens our low-price profile on all levels and meet local market needs.
Store Support (New Stores)
Demonstrate a deep knowledge and understanding of people’s needs and wants, their living situations and living conditions and consumer buying behaviour in my national market and I am inquisitive to find out more.
Analyse the IKEA Customer Satisfaction survey (ICSS), IKEA Brand Capital and other visitor feedback and use these insights to work with the store Com & In teams to improve the experience of our visitors and convert them into satisfied customers.
Work with the SO Com & In colleagues and other SO functions to provide the specific, relevant support which enables the stores and other IKEA units.
Working with the Expansion graphic communication planner, Visual merchandiser planner to ensure consistency in how we communicate throughout our new stores.
Supporting the new stores to ensure the implementation of store communication using the layout to create optimal visual impact, a good overview and support our commercial priorities.
Working with my SO Com & In colleagues to ensure that all we communicate to the stores is consistent, understandable and cost-effective for them to implement.
Coaching
Sharing good ideas and coaching interior designer’s new stores to improve their competence.
Work with manuals, global directions and tools within my area of responsibility.
Required Skills to be successful
Exceptional creativity and innovative design skills
Range presentation: store media and display techniques skills
Excellent communication and presentation skills
Has a passion for interior design and home furnishings
Must have PC knowledge, good drawing skills and proficient in AUTOCAD , REVIT and basic MS office
What equips you for the role
A Bachelor’s Degree minimum required
Three year or more years of experience in professional graphic design, preferably with a creative or marketing agency
Bachelor’s degree (or equivalent) in graphic design, art, or related discipline
Working knowledge of CSS3, HTML5, and JavaScript
Knowledge of WordPress and content management systems
Photography experience and proficiency with photo-editing software.