Brand Marketing Specialist Full Time

Brand Marketing Specialist Jobs in Dubai, UAE

Job Description: 

• As a Brand Marketing Specialist, will be responsible to develop and execute brand marketing strategies and campaigns to increase brand awareness, engagement, and sales.
  • Collaborate with the marketing team to create compelling content across multiple channels, including digital, social media, print, and events.
  • Monitor brand performance metrics and analyze data to optimize campaigns and improve marketing ROI.
  Conduct market research to identify trends, customer insights, and competitor strategies.
  strategies to drive short and long-term category, brand and sales growth including brand equity, awareness and engagement strategy
  • Articulate and Execute Short and Long term, annual Brand/Commercial Plan and everyday business activities to cross functional teams to deliver on key business and brand metrics
  • Develop and leverage market intelligence to support a deeper understanding of category, consumer, and shopper by understanding drivers of the brand to:
  – Address knowledge gaps in consumer, brand, product, business, and marketplace
  – Synthesize multiple data sources into actionable insights
  – Generate demand and activate product development, promotional initiatives
  – Translate business strategy into action with executional excellence that delivers measurable impact
  – Strengthen brand positioning by understanding and leveraging what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission, and core values to drive relevant innovation/renovation
  • Manage operations of the business that will help us achieve our annual targets
  • Analyze consumption data, panel data, internal sales data and primary research to diagnose category and business performance, identifying risks and opportunities to growth
  • Connect the day-to-day to bigger picture in relentless pursuit of value creation by digging deeper into root causes, thinking about cross-functional impacts, and challenging the status quo
  • Assist the Brand and PR team with Community Management for all our social channels – monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPI)
  • Manage end-to-end marketing projects by mastering product knowledge and detailed project timelines
  tracking and prioritizing brand initiatives to ensure delivery of project milestones on time & on budget, while owning communication to broader organization
  • Work closely with product development, sales, and customer service teams to align brand initiatives with overall company objectives.
  • Exercise decision-making abilities and business savoriness around investment that mitigate risk and maximize return
  • Manage brand assets and ensure they are used correctly in all marketing materials and campaigns.
  • Assist in organizing and promoting brand events, product launches, and other marketing initiatives.

People Management: 

The incumbent holds no direct supervisory responsibilities but is expected to engage effectively within their function and collaboratively across cross-functional teams. This role contributes meaningfully, whether through operational contributions and/or by offering specialized expertise, guidance, and support, to ensure alignment with either functional and/or strategic organizational goals and objectives.

Functional & Technical Competencies:

• Proactive: Anticipates needs and takes initiative to address issues before they become problems.
• Problem Solver: Capable of handling complex situations and finding solutions.
• Collaborative: Works well with others, both within the team and across departments.
• Confidentiality: Maintains the highest level of discretion and confidentiality.

Technical
• Strong organizational and time management skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with procurement and financial software.
• Ability to handle multiple tasks and prioritize effectively.
• High level of attention to detail and accuracy.