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Marketing Copywriter Jobs in Ajman, UAE
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Develop compelling, audience-focused marketing content for websites, landing pages, brochures, email campaigns, scripts, speeches, and institutional campaigns.
- Optimize all digital content for search engines (SEO), ensuring alignment with best practices for discoverability, ranking, and engagement.
- Craft messaging to support strategic initiatives such as accreditation, global rankings, research impact, fundraising, and institutional transformation.
- Produce editorial content, including op-eds, thought leadership articles, and feature stories for internal and external publications.
- Maintain a consistent and distinctive brand voice across all channels, adapting tone and style to suit diverse platforms and audiences.
- Collaborate with translators/editors to ensure bilingual content (English and Arabic) is accurate, culturally appropriate, and impactful.
- Work closely with designers, videographers, and the social media team to ensure alignment between visual and written communications.
- Contribute to content planning and scheduling, provide creative input into content strategy, and refine materials based on performance insights.
QUALIFICATIONS & EXPERIENCE:
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of five (5) years of experience in marketing copywriting or content development.
- Exceptional writing, editing, and proofreading skills in English; proficiency in Arabic is highly desirable.
- Demonstrated ability to create content in various formats, including long-form writing, scripts, and advertising copy.
- Strong knowledge of SEO principles, keyword usage, and content optimization strategies.
- Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Familiarity with higher education audiences and communication styles is an advantage.
KEY ATTRIBUTES
- Creative and adaptable writer with a strong understanding of audience engagement and tone.
- Collaborative team player with excellent interpersonal and communication skills.
- Detail-oriented, organized, and consistent in meeting deadlines.
- Proactive, curious, and receptive to feedback and continuous learning.
WORKING CONDITIONS:
- Work is performed in a standard office environment.
- Minimal physical effort required.
- Minimal exposure to physical risk.
