Marketing Manager Full Time

Marketing Manager Jobs in Abu Dhabi, UAE

About the job

Managerial Responsibilities

• Defines performance goals at the start of the year in discussion with the Sales and Marketing Director and ensures that the goals are achieved during the course of the year.
• Drives the Marketing division results through effective planning, resource allocation, work allocation, monitoring and decision-making in order to achieve the area-level KPIs.

Core Responsibilities

• Working within budget parameters to develop and implement effective communication strategies by analyzing key data and consumer insights.
• Building the right strategy together with the Customer Experience department to enhance customer retention rates, increase daily throughputs, and improve customer mobile app usage rates.
• Oversee the Tele-sales department to ensure that all generated leads are attended on time and assigned accordingly.
• Develop annual & quarterly comprehensive marketing plans that covers the overall strategy, KPIs, forecasted leads qualifications, workshop throughputs and grow the AutoCentral brand name in the market.
• In coordination with the service management team, Implement & promote attractive service contract schemes in with the General manager that are competitive and attractive to secure customer retention.
• Initiate robust retail campaigns for both Retail and B2B channels covering Al Masaood Automobiles key brands & AutoCentral (Multiband service centre) to generate the maximum business opportunity.
• Leverage and maximize on opportunities to position the AutoCentral brand through storytelling platforms social channels, press, events and other creative content in order maximise brand awareness & visibility.
• Manage the marketing business relationship with the OEM’s After-Sales divisions and deliver the required quarterly reports/ plans when required.
• Analyse and monitor financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.
• Approve and oversee the creative development of promotional materials, website content, mobile applications, advertisements, and other marketing-related projects.

People Management Responsibilities

• Defines goals and key performance indicators for each member of the team anensuresre effective implementation of the AMA performance management process.
• Manages the team members by evaluating their performance, providing feedback on an on-going basis, identifying development needs, and coaching them to ensure capability development.

Self-Management Responsibilities

• Defines performance goals at the start of the year in discussion with the Sales and Marketing Director and ensures that the goals are achieved during the course of the year.
• Identifies the training and development requirements for self and agrees on them with the Sales and Marketing Director to ensure that the required trainings are arranged and attended.
• Strives to achieve the highest levels of proficiency on all the competencies and skills required to perform the role.
• Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth.