Social Media Marketing Manager Full Time

Social Media Marketing Manager Jobs in Dubai, UAE

About The Role

This role is responsible to manage and scale Social Media Marketing Channels strategies across all ecommerce and Omni domains.

What You’ll Be Doing

• Creating the overall social media strategy for three major international brands across the GCC.
• Responsible for objective setting and driving performance of paid social media campaigns with the assistance of a globally renowned marketing agency
• Liaising across functions to drive the strategy of our organic content and maintaining the look & feel of social media channels
• Working with the wider digital marketing team to plan, execute and optimize campaigns across social media platforms to maximize campaign effectiveness
• Ensure campaigns are succinct to overall direction of the business
• Supports the function to evaluate the effectiveness of campaigns, and assists the HOD to devise strategies for improvements
• Analyses and presents findings from campaigns analysis to Senior Leadership to facilitate decision making processes for business growth.
• Supports the function to explore ways of improving existing digital marketing techniques to enhance operational efficiency
• Coordinates with agencies to optimize paid social campaigns
• Acquire insight in online marketing trends and keep strategies up-to-date
• Strong analytical skills to find trends and optimization opportunities from performance data
• Campaign reporting (ROAS, CPC, CPM, CPT, CPL, CPI CAC & CIR)
• Budget tracking and monitoring
• Advising on optimization / bidding / competitive strategies
• Develop mobile marketing strategies and performance metrics
• Strategizing Social Media campaigns to drive business growth
• Providing recommendations for performance improvement and monitoring monthly targets and adjust campaigns as needed.
• Driving App Installs and App Re-Engagement throughSocial Media Platforms
• Using Google Analytics 360 tool in improving the campaigns performance.
• Using the smart features of Smartly/Vidtech/Stitcherads Tool to optimize the paid social Campaigns.
• Managing third party agencies and partners as necessary to deliver against goals
• Conducting ongoing analysis of ad campaign performance and optimization, and synthesizing observations into recommendations for change
• Report on progress against goals and other relevant metrics to Senior Leadership
• Strategizing social media marketing campaigns for brand awareness and engagement
• Implementing and continually testing new creative messaging, landing pages, campaigns and marketing tools
• Reducing the CAC and improving the CIR/ROAS
• Incremental Topline Gross revenue
• Provide leadership and direction to the operations team towards the achievement of goals and objectives
• Guide and motivate the team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles
• Prepare performance evaluation and appraisal reports of direct reports to assess productivity and progress and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices.