Copywriter Full Time

Key Roles and Responsibilities

• Support the editing and creating localized content, managing of content and updating across multi-platforms within the portfolio.
• Ensuring the tone of voice for each brand is adhered and the delivery of rich content is on-brand, on-time and as per briefed.
• The proofing process of all emails, as well as communicating deadlines and verifying completion of projects in coordination with the marketing executives.
• The layout proofing of all digital channels and providing feedback and updates accordingly.
• Proofing Homepages in Preview environment as well as the layout check after they are set live.
• Subbing all pages on internal CMSs and setting them live.
• Subbing and signing-off all editorial copy, as well as verifying the content on posted published.
• Produce engaging, educational and optimized product copy for all products across all brands and categories.
• Ability to create 200 product descriptions per day.
• Developing headlines and sells that have character, authenticity, and wit.
• Submitting cross-channel content ideas in creative meetings.
• Reviewing website content and communications to ensure all content reaches the necessary high standards, whilst also retaining our distinct
• Work with the manager to verify ToV documents and updating them.
• Producing copy that corresponds to the industry standards, after supporting the research on competitors and the overall luxury content that sits on fashion channels.
• Subbing UI copy, as well as auditing the existing copy and implementing updates.
• Continuous updating and adjusting the Tone of Voice based on data.
• Be comfortable with various iterations and managing feedback from a myriad of cross-functional partners.
• Write persuasive, SEO-enhanced product descriptions tailored to target consumers, motivating shoppers to click “buy.”.
• Be able to work with external copywriters with the ability to assess the content quality and edit as needed.
• Stay up to date on the latest E-Commerce guidelines and rules.
• Stay current with the brand and style guidelines, legal and regulatory requirements, and be able to drive brand consistency across all products.
• Maintain an active understanding of all Retailer requirements, including word and character counts for product titles, descriptors, bullets, long descriptions, enhanced content, landing pages, etc.;

To succeed in this role, you should have the following skills and experience

• Bachelor’s Degree in English, Communications, Marketing, or Journalism preferred.
• Minimum of 2 years professional-level experience in a business-centric content development role.
• Understand digital and print design as well as the essential functions of video editing.
• Strong understanding of design principles (typography, composition, proportion, patterning, color theory, photo art direction, etc.).
• High attention to design detail.
• Be able to present and defend your thought process.
• Be able to both give and receive feedback, as well as follow specific direction when called for.
• Ability to self-start and prioritize workload.
• Ability to communicate effectively, both orally and in writing.
• Employee development and performance management skills.
• Strong portfolio showcasing high-end digital design skills.
• Familiarity with best practices for content on social media platforms (YouTube, Facebook, Twitter, Instagram);
• Ability to work independently as well as collaboratively with colleagues;
• Excellent organizational skills, including the ability to manage multiple tasks and projects simultaneously while meeting deadlines.