Marketing Executive Full Time

Key Accountabilities:

Marketing/Brand Management

Assist Senior Marketing Manager with school-wide cross-channel marketing efforts, aligning with the USPs and business objectives of the schools.

• Collaborate with the Digital Team and Senior Marketing Manager to execute marketing plans, ensuring maximum conversion for assigned schools within the cluster.
• Support the Digital Team with campaign performance reporting, best practices, and market trend analysis.
• Enhance customer journey by developing marketing materials and collateral, such as factsheets, brochures, giveaways etc, tailored to campaign and school needs.
• Create GEMS brand materials and collateral in partnership with schools under the guidance of the Senior Marketing Manager.
• Support in the ideation and content creation of assets, including photography, videography, and other relevant media across schools.
• Work with the Social Media Team to support school and GEMS Education social media calendars, posts, and content creation.
• Manage the assigned school’s enrolment event calendars, brief supporting assets and work with both the Digital and Enrolments Team’s to drive registrations.
• Support the Senior Marketing Manager with the internal branding requirements of assigned schools, ensuring consistent brand messaging and alignment with overall brand strategy.
• Support with external agency and partner collaboration efforts.
• Coordinate with other departments in HQ as needed and provide support to Senior Marketing Manager for the assigned cluster/schools.
• Conduct regular research of competitors and new avenues to market.

Expected Experience:

• Minimum 5 years of Marketing experience including Digital Marketing / Social Media experience
• Industry experience is an asset but not mandatory

Job Specific Knowledge & Skills:

• Excellent interpersonal skills; good negotiating skills; strong analytical skills;
• Creative and out of the box thinker
• The ability to communicate, influence teams and stakeholders
• Innovative and forward-thinking skills;
• Excellent presentation skills.